The cure rates for pedatric cancers, leukemia in particular, have shot way up in the last 30 years. Still, the 5 year event-free survival rate for ALL is around 85%. That means that if a whole classroom of kids was diagnosed with ALL, within 5 years ~4 would relapse or die. I don't know about you, but I would find a different school. Unfortunately, it doesn't work that way. Cancer can strike any child at any time. It could be your son or daughter, grandchild, niece, nephew, cousin, neighbor, or someone in your child's class.
There are a lot of "facts" about childhood cancers being thrown around on the internet and I don't have a lot of time or energy to fact check, but the bottom line is the way to prevent and cure cancer is through research and that requires money. Pediatric cancer does not get a lot of research money. Why? It's not profitable for big pharma companies, it is relatively rare (so hard to get enough numbers to do big studies), and (I think) the kids can't advocate for themselves (and their parents are too strapped from the whole ordeal).
What does this have to do with wine? Well, it is one of the few "gold ribbon" products that you can purchase to help support childhood cancer organizations (you can choose between two). Order your bottle of 2009 ONEHOPE Arroyo Seco Reserve Pinot Noir before the end of September and $5 per bottle will be donated to Alex's Lemonade Stand or the Children's Miracle Network (both awesome organizations).
It is Childhood Cancer Awareness month. How many gold ribbons have you seen?